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  • Writer's picturePatrycja Kania

A Step-by-Step Guide to Creating a Mailchimp Account

Mailchimp is a versatile web-based application that enables users to design appealing campaigns and manage their audience effectively. This article provides a detailed guide on creating a Mailchimp account, outlining essential steps and considerations to ensure a smooth setup process.

Before You Begin:

Before initiating the account creation process, users should be aware of the following key points:

  1. Web Browser Requirements: While Mailchimp doesn't necessitate any software installation, users should ensure their web browsers meet Mailchimp's requirements.

  2. Valid Email Address: Users need to provide a valid email address associated with the account for communication purposes.

  3. Physical Mailing Address: A physical mailing address is required in all emails, adhering to anti-spam regulations. This can be an office address or P.O. Box.

  4. Free Plan and Payment Information: All accounts start on the Free plan, eliminating the need for a credit card during signup. However, for add-ons or upgrades to paid plans, credit card information is required.

Creating a Mailchimp Account:

Follow these steps to sign up for a Mailchimp account:

  1. Navigate to Mailchimp's signup page.

  2. Enter your email and password and click "Sign Up."

Confirmation and Activation:

After completing the initial signup, users will receive a confirmation message. To activate the account, follow these steps:

  1. Check your inbox for the account activation email.

  2. Open the activation email.

  3. Click "Activate Account."

Note: Activation email delivery times may vary. If not received, check spam folders and follow activation email troubleshooting tips.

Account Setup Information:

Upon first login, Mailchimp will request essential information to ensure compliance with Terms of Use and provide tailored guidance. This includes:

  1. Name: Associated with the account profile.

  2. Business Name: Appears on every email, along with the physical mailing address.

  3. Phone Number (Optional): Can be used for account verification and recovery.

  4. Physical Address: Required by law on all emails sent.

Organization Details:

Provide additional details about your organization, including:

  1. Website URL: Helps Mailchimp assist in creating on-brand content.

Completing the Activation Process:

After entering the required information, follow the prompts to finalize the activation process and access your new Mailchimp account.

Next Steps:

Once activated, explore recommended next steps on your homepage and consider the following resources:

  1. Getting Started with Mailchimp: An overview of Mailchimp basics.

  2. Verify Your Domain: Important for sending campaigns from a personal or company domain.

  3. Add Other Users: Invite team members with varying permission levels.

  4. Technical Support: Premium users gain direct access to support via phone and dedicated chat and email assistance.


By following these steps, users can seamlessly create a Mailchimp account, ensuring compliance with regulations and unlocking the platform's powerful features for effective email campaigns.


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